…When you’ve got a responsive website.

Responsiveness is what it sounds like — your website is responsive according to the device it’s being viewed on. This is done through applying common width standards to stylesheets, and then making design and programming tweaks for each size from there. For you, it means that you can have a mobile website without having to start completely from scratch.

So what are some of the common tweaks made when making a responsive website? It starts at the top, much like a desktop website. We take a close look at the navigation and how it’s presented, how photos are presented, and how any interactive elements are laid out. If your site has a full music player, much like the Drew Nelson site does, you might want to present that differently when viewing the site on a phone. You might want bigger buttons, the ability to stream to an AirPlay device, and tracks listed out instead of all in one player.

You might want your photos to take up the full width of your phone, and do it without uploading three different photo sizes to your website manager. And the most common thing? Readable text — a regular size on your computer, and a larger size on your phone so it’s easy to read.

And that’s just the beginning. Responsiveness allows us to do our part to make your website friendly to any viewer, no matter if they’re viewing it on an iPhone, Android device or laptop. It’s all a part of what makes the web exciting, and why we’re proud to now offer it to our clients.